Treatment.

Idea Our idea was based on the N1H1 pandemic.

As the NHS already had a number of adverts stating the threat of the N1H1 virus, we had to be different, so how would we do this?. we decided to take the role of the virus in a first person showing how the virus spreads through a regular household.

The adverts starts with a postman delivering letters, this is where the spread starts, regardless he still posts the letters unknowing of what he has done. From this point the audience will see the advert from the perspective of the virus on the letters. A women will then pick up the letters (she now has the virus on her hands) and leaves them on the side. A man then enters the house, picks up the letters, checks them and puts them down (he now has the virus)he then hugs his wife and carries on into the living room where he picks up the remote and then leaves it on the seatie next to his son picks it up and changes channel (he now also has the virus). The grandfather then hands him a sweet and the virus travels through the child's hand to the grandfathers. At that point, the advert rewinds to the start and then we see the postman catch his sneeze in a tissue, this is to show how the spread could have been stopped. He then posts the letters which will have the phrase "catch it, bin it, kill it" on it.

Theme.
Due to the fact that our advert will be informative it is crucial that our facts and figures are 100% true.

Duration.
After much research on extended adverts such as the yo valley advert, we decided our advert would be best around the 1 - 1 1/2.

Style.
our advert will be informative in that it will inform the public of how easily the N1H1 virus is spread.

Audience.
After researching the people most at risk to the N1H1 virus we found that its 60+, pregnant women and children under the age of 5. most at risk. Due to this in our advert there will be a mixture of people most at risk.

Resume.
The advert is being made for a specific target audience and will be made to show how easily the N1H1 virus can spread around a regular household. Our advert will be informal as it

Budget.
There is no budget for our production.


Timescale.
We have approximately 3weeks to complete our pre-production and then the rest of the time to get down to the production and editing of our final product.